26th March 2025
Printed packaging with added ‘wow’!
Customers and consumers can be discerning in their expectations and when making instore or online purchases the packaging that goods are contained in has a significant impact on buying decisions.
Commercial customers, perhaps choosing a range of packaging to take their product to the shelves of well-known supermarkets will be looking for something very different in their packaging requirements to a high-end handmade shoe brand bases in Lancashire.
Yet two things remain the same. They both understand the positive impact printed packaging can have on their brands and they choose Cardboard Box Company to deliver them.
Why is printed packaging important
Printed packaging plays a crucial role in the marketing and presentation of a product.
It not only protects the goods but also communicates the brand’s identity, values, and message to the consumer.
High-quality printed packaging can attract attention on crowded shelves, enhance the perceived value of the product, and create a memorable unboxing experience. Furthermore, it serves as a powerful tool for storytelling, enabling brands to connect with their audience on an emotional level.
Whether it’s through vibrant colours, intricate designs, informative text, or a ‘wow’ factor finish printed packaging helps differentiate products in a competitive market and fosters brand loyalty among consumers.
So how do we produce some of the best printed packaging in the corrugated industry?
Achieving amazing print
We have a superb range of printing machinery and a skilled graphic team that understand how to get the best from each type of press.
The latest addition, around a year ago was the Fujifilm Acuity Prime L, LED UV flatbed printer.
Ideally suited to smaller scale production runs a multi-coloured job can be quickly printed – 1 unit in approximately 60 seconds – and then cut on the CAD table as required.
This is a direct alternative to litho-lamination print we offer which achieves a similar high gloss finish by laminating the print finish to the corrugated. This has brought cost efficiencies for some customers depending upon requirements and volumes. It is always considered as a suitable alternative for smaller production runs and if suitable offered to the customer.
Litho laminating is still required for some larger scale jobs that we run and adds further capabilities to our portfolio.
Our main printing type is flexo printing and we have four presses that do this up to a maximum of six colour print.
Our rotary die cutters – a BOBST 618 and a Martin 924 – print up to four colours, fold/cut, glue and wrap into bundles as specified.
This is complemented by a Martin 1636, one of the largest industry printers at over 3m wide. This is ideally suited to large format boxes, typically to protect heavy and cumbersome products and it is usually a strong board grade that is utilised here.
Finally, our six colour BOBST 1624 is a High-Quality Post Print (HQPP) printer that is proving to be a suitable alternative for some litho-lamination jobs. With a digital checking table and CAD cameras it can bring benefits to customers who are seeking the highest quality print without using a digital solution.
With such a range of printing capabilities we achieve print finishes that really capture the eye, the consumer and make everyone go ‘wow’.
How we get the ‘wow’ factor
High quality print doesn’t happen by accident, no matter the quality of your printing equipment. To that end, we commit a lot of time and effort researching print solutions so when customers present enquiries, we are fully aware of how we can deliver the correct solution and meet their requirements.
Because of the experience we have we support customers to explore new ways to achieve the same or better finishes or explore new options when they expand their packaging range.
We do this by carrying out print development trials, sometimes for customers, sometimes just as research projects in house to discover new and improve ways of doing things. This allows to understand clearly what we can offer to our customers and how we need to achieve this. Small trials are run on each occasion to ascertain the correct expectations can be met on every occasion and that all tolerances are understood.
Quality artwork and ink also plays a part in achieving the highest quality print finishes which we are renowned for.
And, if you’re still unsure about why we’re ideally suited to providing some of the best printed packaging in the business, our print capabilities are award winning, having been commended at the Flexographic Industry Association awards on several occasion and most latterly in 2024 when we achieved four awards for our printed packaging.
To discover how we can work with you to support with printed packaging solutions give the team a call on 01254 232223 or drop us a line on info@thecardboardbox.co.uk
