12th May 2024

The merits of point-of-sale packaging

Point of sale (POS) packaging can add infinite value to a business sales and marketing campaigns.

Perhaps some of the most positive ways it can make an impact is:
• Raising brand awareness
• Highlighting new products and special offers
• Driving impulse purchases
• Influencing buying decisions

POS packaging has many facets to it, and all can be tailored to ensure maximum impact is gained from the solution chosen.

General Point of sale display units and free-standing display units (FSDUs) can optimise valuable shop floor space drawing a consumer’s eye and making the buying decision easy as they ‘grab and go’ whilst passing the display.

Counter Display Units (CDUs) are perfect for till points and high traffic areas. These displays often capitalise on impulse purchases such as snacks or other essential items such as tissues, batteries, or gift cards that shoppers may have forgotten to purchase, or decide to purchase at the last minute.

Dump bins give greater instore prominence, and we ensure our solutions are easy to assemble meaning large bins can be shipped flat packed and product in another box driving supply chain efficiencies.

Additionally, we are proud to work on event displays of all scales ranging from those suitable for large scale trade fairs to smaller local events.

“POS display packaging is a great addition to a brands marketing and sales strategy and the way it supports these is hugely diverse,” said Matt Herd, Commercial Director, Cardboard Box Company. “The sheer range of products we have created can’t really be communicated and we therefore always advise current and prospective customers to simply chat through their ideas with us so that we can be involved in the project from an early stage, so the best possible outcomes are achieved.”

In addition to highly skilled constructional and graphic design teams we have a range of print capabilities. The latest addition to our machinery portfolio, a Fujifilm digital printer allows us to offer lower volume, high quality print runs for customers.
With decades of experience in designing, producing, printing, and supplying a range of POS packaging for some of the most notable brands in the UK, we are well placed to work with a variety of businesses, from small independents to global blue chips, to create Retail Ready and POS packaging that does the job perfectly.